Waste vs Hilfiger
Tommy Hilfiger announces the launch of two limited-edition t-shirts for its Spring/Summer 2010 Hilfiger Denim collection. Collaborating exclusively with Wasteyourself—a U.K. based design studio—Hilfiger Denim has commissioned two original artworks for the men and women limited-edition t-shirts. The t-shirts are available in Tommy Hilfiger retail and wholesale stores across Europe in January 2010.
Inspired by iconic American imagery. The t-shirt for men features the design studio’s interpretation of iconic America, and uses Uncle Sam—a national personification of the United States—in its design. Their artwork comically combines imagery of the all-American figure that is Uncle Same with illustrations of Apple Pie and Hot Dogs to produce unique graphics that match Hilfiger Denim’s edgy looks. For women, the t-shirt features the infamous American eagle, equally designed in a quirky and eclectic fashion. Both artworks for men and women are printed on white t-shirts and come with complementary bags, designed in a Calico plain-woven cotton fabric.
